Content and contrast

Due by 11:59 AM on Monday, November 27, 2017

Task 1: Audience analysis

Read through your assigned article again and describe the following:

• Create a one-sentence Big Idea, following Duarte’s instructions in chapter 4
• Identify the (1) main audience, (2) audience segments, and (3) the benefits and risks for each of the segments for these versions of your article:
  • 60-minute presentation
  • 10-minute presentation
  • Policy brief
  • Op-ed
  • Blog post
  • Tweet

Task 2: Reflection memo

Write a 500-word memo about the assigned readings (class 9) for this week. You can (should) use some of the prompt questions there if you want:

• How do you find the right balance of pathos, ethos, and logos in a presentation?
• How does contrast create change and motivate audiences?
• What is Hans Rosling’s Big Idea? How does Hans Rosling use contrast when presenting that idea?
• How does Alan Alda’s experience with improv comedy and science communication relate to Resonate?

As you write the memo, also consider these central questions:

• How do these readings connect to our main goal of discovering truth?
• How does what I just read apply to me?
• How can this be useful to me?

Submit the audience analysis and the memo as “Reflection 5” on Learning Suite by noon on Monday.