Content and contrast
Due by 11:59 AM on Monday, November 27, 2017
Task 1: Audience analysis
Read through your assigned article again and describe the following:
- Create a one-sentence Big Idea, following Duarte’s instructions in chapter 4
- Identify the (1) main audience, (2) audience segments, and (3) the benefits and risks for each of the segments for these versions of your article:
- 60-minute presentation
- 10-minute presentation
- Policy brief
- Blog post
Task 2: Reflection memo
Write a 500-word memo about the assigned readings (class 9) for this week. You can (should) use some of the prompt questions there if you want:
- How do you find the right balance of pathos, ethos, and logos in a presentation?
- How does contrast create change and motivate audiences?
- What is Hans Rosling’s Big Idea? How does Hans Rosling use contrast when presenting that idea?
- How does Alan Alda’s experience with improv comedy and science communication relate to Resonate?
As you write the memo, also consider these central questions:
- How do these readings connect to our main goal of discovering truth?
- How does what I just read apply to me?
- How can this be useful to me?
Submit the audience analysis and the memo as “Reflection 5” on Learning Suite by noon on Monday.